Interior design / Egypt

WS Design
House.

A digital presence shaped around the spaces themselves. NYX brought reel creation, a cohesive content direction and paid campaigns together. Explore two months of social performance and the media-buying results below.

2 months of social insights

Reel creation / Social media
Media buying / Art direction

The visual transformation

Same studio.
A clearer identity.

A more consistent editorial approach: restrained typography, room for the imagery and a visual rhythm that connects one project to the next.

WS Design House social feed — with nyx
WS Design House social feed — before nyx
Before NYXWith NYX

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The scope

One direction.
Every touchpoint.

01 /

Reel creation & production

Reel generation, creative direction and short-form video creation for the studio’s social channels.

02 /

Content & art direction

A considered visual language that lets the interiors lead, with consistent typography, composition and presentation.

03 /

Social media management

Content planning, publishing and community management across the studio’s social presence.

04 /

Meta advertising

Campaign planning and lead generation to connect the studio’s work with prospective clients.

05 /

Website art direction

Extending the studio’s visual direction into its website during the engagement.

Reel generation / Creation

Spaces,
in motion.

Reel creation is a core part of our work for WS Design House: bringing interiors into short-form video, with a consistent visual direction across reels and the wider feed.

Social media insights

Results in
2 months.

Views
292.4K
Viewers
108.5K
Content interactions
1.1K
Link clicks
1.7K
Profile visits
2.4K
Follows
22.9K
Two-month social insights: 292.4K views, 108.5K viewers, 1.1K interactions, 1.7K link clicks, 2.4K visits and 22.9K followsView full social insights

Media buying / Meta advertising

On-Facebook lead generation

On-Facebook leads
148
Cost per On-Facebook lead
EGP 53.95
148 On-Facebook leads at EGP 53.95 per lead

Messaging campaigns

Campaign 01

Conversations started
68
Impressions
35,041
Per messaging conversation
EGP 45.15

Campaign 02

Conversations started
49
Impressions
28,880

Campaign 03

Conversations started
31
Impressions
27,913
Three messaging campaigns: 68, 49 and 31 conversations; 35,041, 28,880 and 27,913 impressions respectively. First campaign cost per conversation: EGP 45.15.